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People out for Good

“Don’t carry grudges. They weigh a ton.”

From the first moment I saw it in the subway station, it caught my eye and put a smile on my face. What's that you ask? A media campaign for social good.
Formed to promote generosity of spirit, People for Good inspires Canadians to be nicer to each other in the everyday through clever reminders and word plays. Launched across Canada on June 29, 2011, this movement for social good was co-founded by Mark Sherman, Executive Chair of Media Experts, and Zak Mroueh, President and Creative Director of Zulu Alpha Kilo. Admirably, theirs is a multimillion-dollar national campaign not out to sell you anything. Not one thing.

Since launch, the campaign has been widely embraced by Canadians. "After the first flight of creative in the summer, we've refreshed the campaign with some new work and hope to do more in the future. The feedback has been overwhelmingly positive. People from all walks of life have told us stories about how the messages have affected their behaviour and inspired them to do more good," explained Mroueh.
In an increasingly cluttered landscape where we're bombarded with advertisements, however creative, this is a  refreshing and satisfying initiative. It’s a wonderful reminder to connect and live more mindfully, and if it knocks you out of your morning funk, the founders are halfway to their goal.

Visit the site to download the People for Good iPhone app featuring ideas for good deeds specific to your area. Let’s spread the love one good deed at a time.

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