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Spotlight On: World Bicycle Relief


"A bicycle is an industrial revolution in an individual's life." - F.K. Day President, Co-Founder, World Bicycle Relief

World Bicycle Relief (WBR) is a not-for-profit organization dedicated to providing "access to independence and livelihood" through the provision of bicycles to those who cannot afford them. Co-founded by F.K. Day in 2005, the organization has distributed more than 110,000 bikes to date, primarily in Angola, Kenya, Mozambique, South Africa, South Sudan, TanzaniaUganda, Zambia and Zimbabwe

I recently spoke with FK to learn more about the vision and future of World  Bicycle Relief and his views on living a mindful life.

What is your definition of living mindfully?
To be fully engaged in the magic of existence. Listening, learning, and acting for the betterment of others and for the betterment of community.

Of what achievements are you most proud that WBR has been able to accomplish?
Eight years ago we were moved into action by the devastation of the Indian Ocean Tsunami. It is only in action where the real learning and impact begins. What we learned was that bikes are deeply and immediately impactful on the lives of individuals whose only choice for transportation is walking. It is like a personal industrial revolution in an individual’s life. Building this organization to empower people through the power of bicycles is something we and our industry knows how to do and we are doing it.

What do you see as the future of WBR?
Our goal is to constantly improve the bicycle offerings that reach the bottom of the economic pyramid and make them better serve the end user’s needs. We will continue to measure and evaluate the impact of a bicycle on people’s lives and make this impact known to Governments and Non-Government Organizations (NGOs). And lastly, we are laser beam focused on delivering world class programs to some of the poorest people on the planet, while striving to make our organization self-sustainable in the development and production of bicycles.

How do you hope to make a difference in this life?
I strive to be a good spouse, father and friend, and to live a life of integrity, learning and action. If this makes a difference, then I am thankful.

What advice do you have for someone who would like to make a mark, but doesn't know how?
Follow you heart. Sine qua non. Without which there is nothing.

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To learn more visit www.worldbicyclerelief.org or if you'd like to make a donation to this wonderful cause click here.

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